"... BlackBerry is becoming the phone for independent thinkers and non-conformists," says Al Sacco, in a recent CIO.com blog post.

Sacco points out that he is not a “BlackBerry fanboi," but notes, “… I continue to use a BlackBerry because it is superior to any other device I've ever used for messaging, thanks to its keyboard, inbox features and notification system.”

Device or experience?: There’s a lot of talk about an increasing lack of diversity in the mobile space. This seems at odds with the customization so prevalent and closely connected with the consumerization of IT trend. Perhaps, though, the issue isn’t only the choice of device, but how a mobile environment is used and interacted with. For a manager driving enterprise mobile at their organization, that includes the applications, the accessories deployed to employees and even the roll-out.

Upside: I’d like to think there’s independent thinking and non-conformity in all of us. Tapping into that can provide much-needed x-factor for an often-too-conservative enterprise IT.